The Transformation Launchpad is designed for use by anyone tasked with leading or contributing to realising the expected benefits of a transformation change. This could be a digital transformation, a technology transformation, a process or an organisational design transformation. For maximum effect, you should use the Transformation Launched in conjunction with solid project management —without these elements, change management is likely to fail.

Typical users of the Transformation Launchpad will include:

 - Transformation Sponsors

 - Transformation Directors

 - Change Management Consultants

 - Programme and Project Managers

 - Line Managers and Supervisors

- Students and Early Career Practitioners look to build a career in Change Management

We have created the Transformation Launchpad and the structured change management framework with end-user adoption in mind.  Therefore, we recommend you use the framework when: 

- The transformation change affects a significant number of people, and

- The transformation change changes the daily work of those people in some way.

If the transformation change does not directly impact people - in or outside your organisation, or if it impacts them rarely- you may not require such a rigorous approach to change management as described in this Transformation Launchpad.

Jamal is an ex-EY (formerly Ernst & Young) Management Consultant. He also previously worked as an Assistant Vice President at Deutsche Bank's Chief Data Office. He is currently the Founder and Managing Principal Consultant at North Sakara - creators of the changeportal®.